Universal Music Group - UMG

Universal Music Group (UMG) is the largest group of record labels in the recording industry. It is the largest of the "big four" record companies.

It was owned by two parent company's, Universal and Viventi, up until 2006 when Viventi became the sole owner.
Universal music group is owned by two people - Lucian Grainge : CEO
                                                                        - Doug Morris : Chairman
It is based in New York City.

The company Vivendi produces products that will be showmn on televsision, adverts and video games, this will allow the music that is produced under the Universal Music Group label ot have easy access to other media products, this will ultimatel help the artist/band acheive a higher fame status and gain money out of this. this music sharing strategy will ensure that both artist, record label and parent comapany will gain a profit out of it, be it money or publicity.